Using Classic Storytelling Structure in Content Marketing

It may sound counterintuitive, but all creative work relies on some sort of pattern.

Even the most uniquely imaginative projects have an established structure that determines success.

Naturally, the formula is constantly being tweaked. Each creator puts their own spin on it, which is what makes great and memorable work truly unique.

In order to effectively deliver a message in art, marketing or life in general, the creative process has to involve analytical evaluation because human beings inherently love structure.

NOTABLE EXAMPLE #1: The Renaissance, a time period defined by the melding of logic and creativity.

This era saw scores of trailblazing thinkers incorporating scientific principles into their creative work. This technique demonstrated the universal connection between people and the type of structural elements we innately gravitate towards.

(See modern references such as Dan Brown’s The Da Vinci Code, which, although not entirely historically accurate, did manage to shed light on the significance of patterns in the work of Renaissance-era visionaries.)